Product Design Leadership

Experience-Powered Intuition, Data-Backed Decisions, Meaningful Impact

15+
Years Experience
9
Years Leadership
0-1
Product Expertise

About me

Analytical and self-driven, with a deep passion for Design, problem-solving and innovation.
A generalist at heart, naturally filling gaps and driving projects forward with a hands-on approach.

With a background in front-end development,
I excel at the crossroads of strategy, creativity, and technology.

A strong leader who empowers teams, fosters collaboration, and inspires others to reach their full potential. I believe in learning from those around me, continuously evolving and staying ahead.

A lifelong learner, always seeking new challenges.

Selected Work

Selected projects showcasing my work in product design, emphasizing strategic problem-solving.

Landa Press OS

Landa Press OS

Defining the experience for the Landa interface application - the operating system for Landa's Industrial Digital Printing Presses.

OS Definition Design Direction UX & UI
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Insight Landa

A data visualization platform designed for both internal and customer use, transforming Press data into actionable insights.

Product 0-1 Data Visualization Product Design
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Press OS - AI Assistant

Led research, brainstorming and ideation
defining a new concept for the press OS
integrating AI to simplify the interface and empower press operators.

AI Concept Product Strategy Design Direction
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Head of Product Design

Led the product design for the company.

Directing a team of designers and establishing cross-organization design workflows.

SafeArk

SafeArk

An all-in-one CRM & CMS system that simplifies website creation, marketing, and customer engagement for small businesses.

Product 0-1 CRM & CMS Product Design
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Head of Product Design

From sole designer to Head of Product Design, as the company expanded.

Led a team of 12 designers.