Create a "one-stop shop" platform that allows small business owners to:

• Create a professional website using pre-existing templates.
• Market their business using email & SMS campaigns.
• Simplify ad management with an easy Google Ads integration.
• Engage website visitors via chat.

Sole Product Designer – Led end-to-end product design, from concept to launch.

• User Research & Strategy - Conducted user interviews, competitive analysis, and market research to identify key opportunities and user needs.
• UX Design - Created user flows, wireframes, and information architecture for both web and mobile platforms.
• UI Design - Developed a cohesive visual language, and responsive layouts.
• Front-end Development - Built key webpages using HTML, CSS to ensure pixel-perfect implementation of designs.
• Prototyping & Testing - Built interactive prototypes and conducted multiple rounds of user testing to validate design decisions.

• Small business owners with limited technical expertise.
• Entrepreneurs looking for cost-effective and efficient digital solutions.
• Users switching from outdated tools or multiple disconnected platforms.

• User Interviews - Interviewed small business owners to understand pain points.
• Competitive Analysis - Evaluated leading platforms to identify gaps.
• Surveys – Collected responses from small businesses on their CRM & CMS challenges.

• Complexity is a barrier - Many users struggle with technology and Multiple platforms. They want one simple "Plug & Play" tool that handles all their needs.
• Mobile is critical - 80% of users prefer managing their business on the go.

With insights gathered, we prioritized features that directly address user pain points.

• Website Builder - Pre-designed templates for easy site creation.
• Analytics Dashboard - Clear insights on traffic and engagement. Minimal, Simple key metrics only.
• Live Chat - Real-time communication with visitors & customers.
• Marketing Hub - Integrated email & SMS campaigns with automation.
• Google Ads Integration - Connect & manage campaigns without leaving the platform.

Users sign up → Select a website template → Customize content → Connect marketing tools → Launch

With insights gathered, we prioritized features that directly address user pain points.

• Conducted rounds of usability testing with users.
• Measured task completion rate (e.g., setting up a website, launching a campaign).
• Iterated designs based on feedback, improving onboarding & navigation.

• Simplicity wins - Simplifying intricate customer management and content creation processes.
• Mobile-first approach - Seamlessly connecting customer data with content management systems.
• Data-backed decisions - Ensuring the platform is intuitive enough for users of varying technical expertise.