Professional Experience
2025
Recovering from accident.
Be Back soon.
May 2019 - Jan 2025
Led UX for Landa Digital Printing, a 500+ employee company valued at $2-3B
Established the department from the ground up, transforming the organization from Zero UX awareness to an integrated, cross-functional design-driven environment.
Built and implemented organization-wide workflows, replacing reliance on external design support.
Led a team of Product Designers to enhance the usability of Landa's digital printing press interface, improving workflow efficiency and user satisfaction.
Designed and launched Insight Landa, a cloud-based analytics platform, delivering real-time data visualization and business intelligence to internal and external stakeholders.
Established and scaled a design system in collaboration with front-end developers.
Implemented data-driven UX methodologies, including user research, surveys, and usability testing, optimizing product usability and reducing training time.
Mentored and developed a high-performing design team, fostering a culture of continuous learning and growth.
www.landanano.com2018 - 2019
Drove and created a UX Plan to revamp Ashford.com ecommerce platform based on data & analytics. Led the end to end UX process: research and analysis, requirement gathering, wireframing, high-fidelity mockups, development specifications and signoff on development.
Implemented data-driven principles within UX deliveries, relying on Google Analytics statistics and A/B tests results, created a mobile first approach and responsive design to generate higher conversion rates.
Initiated the groundwork for establishing a dedicated Product Design team unrealized due to the company's Israel site closure.
2016 - 2018
Defining the experience of the company's product - Web cloud-based Command & Control System and native mobile applications. The platform is used by large international companies and government organizations.
Conduct user research and usability testing to identify user needs and supply UX solutions. Front End dev - Implementing changes to web product. UI Design - Improving product visibility.
www.octopus-app.com2012-2016
Established & managed the company's digital design studio - a team of 10 UX/UI Designers and Front-End developers.
Art direction, recruitment of employees, allocation of tasks, prioritizing, performance control and budgeting. Creation of procedures and work methods for optimizing internal work in the studio and across the various departments of the company to achieve company goals.
2010-2012
UX & UI of the company's product - SaaS - Web based CRM & CMS system & Mobile application - Conduct market research, develop wireframes and later on the complete design for the mobile app & the web product. Develop HTML & CSS of the web product. Deliver requirements to development and work closely up to product delivery. Lead usability tests and thrive to product enhancement.
2008-2010
UX, UI Design, Front end development & Project management for generating a Jewelry e-commerce website.
Conduct market research, Create UX wireframes, High fidelity mockups, define the UI, Web development of key webpages, work closely with the development team and coordinate between the company's different entities up to the site launch.
2006-2008
2005-2006